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Reading 1 – Affordances and Signifiers
Due Date: Fri., Sep. 23 @ 11:59 pm
Deliverable
This is an individual assignment that is to be submitted individually.
Read the article entitled Affordances from the following link:
Interaction Design Foundation: Affordances
Answer the following 2 questions with a paragraph each (150-200 words):
- Explain what are the differences between affordances and signifiers? Make use of examples to guide your explanations.
- Explain how you could make use of signifiers in your project? Provide examples to illustrate your ideas.
Submission
Submit your document as a PDF.
You will submit through Blackboard.
Grading
This assignment is worth 1.5 points from the 5 points allotted to your Readings grade. You will be graded on whether you have provided evidence that you have understood and considered the material in the reading with clear and logic explanations.
Reading 2 – Tesla’s Touchscreen UI
Due Date: Thu., Oct. 13 @ 11:59 pm
Deliverable
This is an individual assignment that is to be submitted individually.
Read the article entitled Tesla’s Touchscreen UI: A Case Study of Car-Dashboard User Interface from the following link:
NN group: Tesla’s Touchscreen UI: A Case Study of Car-Dashboard User Interface
Answer the following question with a paragraph (150-200 words):
- Considering that some of the problems with Tesla’s touchscreen dashboard are that it has many small icons, menu options that are hidden under other menus, windows and tabs placed in non-standard locations – among many other issues discussed in the article – how do these problems effect the cognitive load of the driver? Explain your answer with respect to how we preceive and process information with respect to our human abilities.
Submission
Submit your document as a PDF.
You will submit through Blackboard.
Grading
This assignment is worth 1 points from the 5 points allotted to your Readings grade. You will be graded on whether you have provided evidence that you have understood and considered the material in the reading with clear and logic explanations.
Reading 3 – Amazon coupons
Due Date: Mon., Nov. 28 @ 11:59 pm
Deliverable
You may do the following reading assignment with your group members or individually. If you completed the assignment with one of your group partners, write their names. Nonetheless, remember to submit your document individually.
Read the article entitled Why Amazon makes you click a box to redeem coupons from the following link:
CNN Business: Why Amazon makes you click a box to redeem coupons
Then for more information regarding dark patterns and how are choices are influenced:
- read the article about Choice Architecture: NN group: Interface Copy Impacts Decision Making
- watch the following video for how dark patterns are implemented by companies: Youtube: How Dark Patterns Trick You Online
- review the different types of dark patterns at: Deceptive Design: Types of deceptive design
Finally, answer the following two questions with a paragraph each (each 150-200 words):
- Explain why Amazon’s attempt to foster more completed user purchases could be considered a dark pattern? Also explain which type of dark pattern it is most similar to. (1.5 points)
- Explain how you could redesign Amazon’s coupon pattern to be less deceptive. (1 points)
Submission
Submit your document as a PDF.
You will submit through Blackboard.
Grading
This assignment is worth 2.5 points from the 5 points allotted to your Readings grade. You will be graded on whether you have provided evidence that you have understood and considered the material in the reading with clear and logic explanations.